Coke Taste Explosion was a chinese campaign that explored the sensations unleashed by drinking coke with regional cuisine. The idea for the pitch was to create an orchestrated musical piece in which the fireworks transformed into recognisable shapes, like food and dragons.
The fireworks themselves then would come to life and navigate the screen into a grand finale with the coke’s bottle surrounded by this explosive experience. I didn’t get the job.
Client: Coke China
Production Company: Partizan
Director: Gianluca Fallone
Executive Producer: Isabella Parish