Cuervo is a specialty coffee shop in Palermo, Buenos Aires, Argentina. Definitively one of the best in the business. As recurrent consumers of Cuervo, we approached the owners with a Spring/Summer Campaign which featured cold drinks and a new image.

The campaign aimed to introduce illustration as a new tool of communication. The idea was to take ownership of the drinks and their custom glasses by iconizing them along printed and digital mediums.

One of the most recognisable and unique things about cuervo is their window. Along with the drinks we took the opportunity to develop illustrations that captured the window as-well as other items and moments that make the look of the shop.

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Client: Cuervo
Agency: Hueso

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo