Mor is a Construction Company based in Buenos Aires, Argentina. With more than 60 years in business, the Brand needed a re-invention to speak to the newer generations.

The Re-Brand and Brand Architecture focused on developing a new image, from it's logo, typography, color, renders, website and printed campaign to it's core architecture to communicate their services.

Construction and Engineering companies in the local market feel aged. Our job was to shed light to the area and propose a contemporary Brand with a smart, yet approachable speech. Why build Houses when we can make a Homes.

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Client: Mor
Agency: Hueso

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Art Director: Gianluca Fallone
Designer: Federico Sanchez

Renders: Mapa