Naranja is the major credit card issuer in Argentina. A company that offers quality and customer oriented services through happy, capable and motivated collaborators.

Naranja Prestamos Campaign focuses on small loans aimed at a younger audience. The idea was for the main illustration to portray a fresh experience of someone moving to a new place.

Naranja is the major credit card issuer in Argentina. A company that offers quality and customer oriented services through happy, capable and motivated collaborators.

Naranja Prestamos Campaign focuses on small loans aimed at a younger audience. The idea was for the main illustration to portray a fresh experience of someone moving to a new place.

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Secondary illustrations were a literal representation of the range of items people could buy with the new plan of small loans.

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The Naranja Smile illustration is an ongoing campaign that builds the main brand as happy and fresh. The idea is to help people complete Naranja’s Brand with the other side of the smile. The exercise for this commissioned project was to create different smiles and styles.

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Client: Naranja
Agency: RGII
Director: Roy Garcia
Producer: Patty Stok

Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Illustration: Gianluca Fallone & Cecilia Armand Ugon