Naranja is the major credit card issuer in Argentina. A company that offers quality and customer oriented services through happy, capable and motivated collaborators.

Naranja Tácticos is a campaign that focuses on special discounts offered throughout the year. This could be festive days like father’s day or big events like the world cup.

With 14 commercials ranging in all the consumer groups. The campaign aims to refresh the tactical experience of price commercials. All categories present a main set design in which we feature products related to that specific group. The Story segments work with a small gag to kick off a benefit followed by the tactical campaign.

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Client: Naranja
Agency: BBDO

Creative Director:
Joaquin Campins
Christian Rosli

Producer: Sol de Martini
Accounts: Carolina Barthalot
Art Director: Norma Pappano

Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Animation Company: LeCube
Music & Sound FX: Perra Santa