MMA Legend & UFC Champion Georges St-Pierre speaks on his love for the NBA, winning mentality & who he grew up watching. NBA commissioned us to bring GSP’s interview to life. The idea behind this new animated interviews is to get viewers from different sports to watch the NBA.
The return of the Canadian UFC icon to the octagon was the perfect occasion to start the campaign.
Executive Producer: Ron Goldberg
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Art Direction: Gianluca Fallone
Design & Illustration:
Compositing: Marcos Pezzani
Music & Sound FX: Animal Music