Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.
With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.
The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.
Client: Prevención Salud
Creative Director: Diego Aguerre & Cesar Rodriguez
Producer: Mariano Galperin
Production Company: Hueso
Director: Gianluca Fallone & Rudo Company
Executive Producer: Santiago Moncalvo
Assistant Producer: Agustina Santkovsky
Art Director: Gianluca Fallone
Character Design: Martin Vinograd
Designer: Juan Barabani
Animation Company: Rudo Company
Produccer: Mailén Gayoso
Music & Sound FX: Leo Sujatovich