Red Hook Crit is a cycle race which has been held annually in Red Hook, Brooklyn since 2008. Races are also held in three major european cities: Milan, Barcelona and London.
The idea for the Red Hook Criterium Nº8 in Brooklyn, NY poster was to capture the very essense of what makes this race amazing. It's gritty, it's fast and it happens nowhere near daylight.
Poster Design, Illustration and Art Direction. The layout, type and colors presented on this project are not the final ones used by Red Hook Crit on their official poster.
Client: Red Hook Criterium
Executive Producer: David August Trimble
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Illustration: Gianluca Fallone