Coke Taste Explosion was a chinese campaign that explored the sensations unleashed by drinking coke with regional cuisine. The idea for the pitch was to create an orchestrated musical piece in which the fireworks transformed into recognisable shapes, like food and dragons.

The fireworks themselves then would come to life and navigate the screen into a grand finale with the coke’s bottle surrounded by this explosive experience. I didn’t get the job.

H_COKE_01H_COKE_01
H_COKE_02H_COKE_02
H_COKE_03H_COKE_03
H_COKE_04H_COKE_04
H_COKE_05H_COKE_05