MTV The Ride is an american tv show that exposes famous artists journey towards fame. The following is a Branding Proposal for the show.

The idea  was to explore MTV’s new channel concept and play with an interpretation of the “glitch effect” and other dis-functional aspects of TV broadcast. By doing this, each artist face (T.I., Rita Ora, Macklemore & Ryan Lewis) was reconstructed with a pixel concept in mind. For Logo and type it was decided to work with the glyphs from the type, to extend the idea of glitched text.

MTV_02MTV_02
MTV_03MTV_03
MTV_04MTV_04
MTV_05MTV_05
MTV_06MTV_06
MTV_07MTV_07