1stAveMachine
BuenosAires

BRANDING & CAMPAIGN

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.

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Client: 1stAveMachine

Partners US: Sam Penfield / Serge Patzak
Partners ARG: Tomi Dieguez / Lautaro Brunatti
Executive Assistant: Amelie Leblanc

Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Designers: Gianluca Fallone / Fiorella Lachimia / Eloy Krioka / Nahuel Bardi
Illustrators: Nahuel Rollan / Gianluca Fallone
3D Artist: Javier Bianchi

Web Design & Development: Gianluca Fallone / Mercedes Bugarin

Brand New Brand Video:

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Design & 2D Animation: Gianluca Fallone
Design & 3D Animation: Javier Bianchi

Edit: Santiago Moncalvo / Gianluca Fallone

Music & SFX: Bamba

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.