Facebook
Take on Anything

CAMPAIGN

As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.

The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.

Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.

As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.

The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.

Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.

As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.

The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.

Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.

As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.

The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.

Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.

As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.

The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.

Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.

FB_Carousel_01
FB_Carousel_04
FB_Carousel_05
FB_Carousel_06
FB_Carousel_07
FB_Carousel_14

Client: Facebook
Production Company: 1stAveMachine
Line Producer: Topper Anton
Executive Producer: Mercedes Serrano

Production Company: Hueso

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Illustration: Nahuel Rollan / Bernardo Henning / Nahuel Bardi / Eloy Krioka / Gianluca Fallone
Design: Gianluca Fallone
Animation: Leandro Feuz / Javier Bianchi / Bonkers / Nahuel Bardi / Gianluca Fallone

Sound Design: Bamba

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2022 Copyright.

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.