Instagram
Playback

CAMPAIGN

As every year comes to a close, we find ourselves revisiting and reliving moments that passed. Instagram's take comes in the form of a new feature called Playback. It curates 10 Stories for each user, but allows them to edit, add or remove Stories from the Playback.

At Hueso we love challenges. The job was to make an abstract image that could portray the concept of Looking Back, Throwback or Playback of 2021. It had to be static and within Instagram's ongoing Visual Guidelines.

Sometimes the simplest of ideas is the one that sees the end of the journey. Think of your year as a deck of cards, in this case Stories. You are presented with 10 cards, you can re-order them, you can pick another or maybe loose some. The execution needed to be warm but forward looking, soft and un-intrusive.

As every year comes to a close, we find ourselves revisiting and reliving moments that passed. Instagram's take comes in the form of a new feature called Playback. It curates 10 Stories for each user, but allows them to edit, add or remove Stories from the Playback.

At Hueso we love challenges. The job was to make an abstract image that could portray the concept of Looking Back, Throwback or Playback of 2021. It had to be static and within Instagram's ongoing Visual Guidelines.

Sometimes the simplest of ideas is the one that sees the end of the journey. Think of your year as a deck of cards, in this case Stories. You are presented with 10 cards, you can re-order them, you can pick another or maybe loose some. The execution needed to be warm but forward looking, soft and un-intrusive.

As every year comes to a close, we find ourselves revisiting and reliving moments that passed. Instagram's take comes in the form of a new feature called Playback. It curates 10 Stories for each user, but allows them to edit, add or remove Stories from the Playback.

At Hueso we love challenges. The job was to make an abstract image that could portray the concept of Looking Back, Throwback or Playback of 2021. It had to be static and within Instagram's ongoing Visual Guidelines.

Sometimes the simplest of ideas is the one that sees the end of the journey. Think of your year as a deck of cards, in this case Stories. You are presented with 10 cards, you can re-order them, you can pick another or maybe loose some. The execution needed to be warm but forward looking, soft and un-intrusive.

As every year comes to a close, we find ourselves revisiting and reliving moments that passed. Instagram's take comes in the form of a new feature called Playback. It curates 10 Stories for each user, but allows them to edit, add or remove Stories from the Playback.

At Hueso we love challenges. The job was to make an abstract image that could portray the concept of Looking Back, Throwback or Playback of 2021. It had to be static and within Instagram's ongoing Visual Guidelines.

Sometimes the simplest of ideas is the one that sees the end of the journey. Think of your year as a deck of cards, in this case Stories. You are presented with 10 cards, you can re-order them, you can pick another or maybe loose some. The execution needed to be warm but forward looking, soft and un-intrusive.

As every year comes to a close, we find ourselves revisiting and reliving moments that passed. Instagram's take comes in the form of a new feature called Playback. It curates 10 Stories for each user, but allows them to edit, add or remove Stories from the Playback.

At Hueso we love challenges. The job was to make an abstract image that could portray the concept of Looking Back, Throwback or Playback of 2021. It had to be static and within Instagram's ongoing Visual Guidelines.

Sometimes the simplest of ideas is the one that sees the end of the journey. Think of your year as a deck of cards, in this case Stories. You are presented with 10 cards, you can re-order them, you can pick another or maybe loose some. The execution needed to be warm but forward looking, soft and un-intrusive.

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Client: Instagram

Producer: Erica Kahr
Creative Directors: Daniel Ilic / Erica Fahr Campbell
Art Director: Jansen Yoder

Production Company: 1stAveMachine
Executive Producers: Sabrina Elizondo / Paula Moura

Production Company: Hueso

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Designer: Gianluca Fallone

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2022 Copyright.

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.