Lobster
Studio

BRANDING & GRAPHIC SYSTEM

As a Young Creative Studio, Lobster focuses on simplifying client's complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike.

Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.

As a Young Creative Studio, Lobster focuses on simplifying client's complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike.

Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.

As a Young Creative Studio, Lobster focuses on simplifying client's complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike.

Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.

As a Young Creative Studio, Lobster focuses on simplifying client's complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike.

Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.

As a Young Creative Studio, Lobster focuses on simplifying client's complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike.

Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.

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Client: Lobster

Partners: Nikolay Ivanov / Fausto Montanari

Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Designers: Gianluca Fallone / Fiorella Lachimia / Federico Sanchez
Illustrators: Lobster / Gianluca Fallone

Web Design & Development: Mercedes Bugarin

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.