Prevención
Salud

ANIMATED CAMPAIGN

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

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Client: Prevención Salud
Agency: Cravero
Creative Director: Diego Aguerre & Cesar Rodriguez
Producer: Mariano Galperin

Production Company: Hueso
Director: Gianluca Fallone & Rudo Company
Executive Producer: Santiago Moncalvo
Assistant Producer: Agustina Santkovsky

Art Director: Gianluca Fallone
Character Design: Martin Vinograd
Designer: Juan Barabani

Animation Company: Rudo Company
Produccer: Mailén Gayoso

Animation:
Ramiro Maldini
Ezequiel Cincunegui
Camila Strussa
Iván Greco
Vanesa Lassogna

Music & Sound FX: Leo Sujatovich

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.

All material included in this website belongs to Hueso©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts. Hueso©2020 Copyright.