Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.

Prevención Salud is one of the largest Medical Insurance Companies in Argentina. Along with Cravero's Re-Brand we developed a set of Animated Commercials and a universe of Characters and Assets to bring the consumers and the brand closer.

With the Brand's connectivity in mind we focused on having a cast of characters that spoke in a contemporary language and lightened up the mood of a medical insurance company.

The starting point for design was to work on the facial expression and versatility of the cast. We believe emotions play a big role in connecting with people, so our efforts aimed on having over 50 different faces to tell our story.